Andrea's blog

All You Need is Less

How Explainer Videos Can Improve Your Website

Take a moment to look at your business’s website. Is it overcrowded with text? If it is, you’re probably thinking, “I know, but it’s all really important stuff that people need to know.”

Ok, sure. However, too much written information can be overwhelming. If potential customers are looking for goods or services that you offer, you can bet that they’re also checking out your competitors websites. If they have to work too hard to find out what you’re all about, chances are, they’ll just leave your website and move on to the next one.

Animated explainer videos are one of the most simple and popular ways to communicate with your visitors. If done well, they can be engaging, informative, and say more about your brand than you’d think!

The script, tone of your video, style, music, visuals and voice over all reflect your business and what you stand for.

It’s an effective way to engage with potential customers and get across all that “really important stuff” without shoving paragraphs of text in their faces, that they probably won’t even finish reading.

You could use an explainer video to showcase what you offer, how you can help, or even the processes involved in working with you. The possibilities are endless.

Interested but not sure where to start? Professional explainer video production companies often have a team of dedicated creatives. They can help you define what your key messages are, and then design an animation that delivers those messages in a succinct and entertaining way.

Here are some examples of explainer videos that I have had the pleasure of recording voice overs for. If you’re interested in having an animation made for your website, feel free to get in touch and I’d happily recommend some reputable producers. I am also available to be the voice of your animation, or can suggest other voices that would otherwise suit your project.

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